Goldi Solar celebrates ten years within the business, unveils #MakingADifference Marketing campaign – pv journal India
As part of the campaign, Goldi also unveiled a new anniversary logo. Goldi’s eco-friendly approach to power generation is reflected in the ten year logo represented by the use of the recycle symbol that makes up the numerical zero.
May 27, 2021
This year marks the tenth anniversary of the founding of Goldi Solar, a global manufacturer of solar modules and EPC service provider. To commemorate this milestone, the company launched the #MakingADifference campaign, which was co-designed and conceived by Rioconn Interactive, their newly designed creative agency.
The marketing campaign #MakingADifference shows again how Goldi has grown with its customers and how their technological solutions have changed their lives. The campaign will help promote the brand’s identification with quality and ethics.
As part of the campaign, Goldi also unveiled a new anniversary logo. Goldi’s eco-friendly approach to power generation is reflected in the ten year logo represented by the use of the recycle symbol that makes up the numerical zero. To express the jubilation over the glorious run of the company, the logo is made of gold, which means wealth and continued success.
A video was created to communicate how Goldi has changed energy use in India. Whether it is supplying thousands of farmers with solar water pumps or employing 65% of its workforce from local tribal communities, Goldi has made its actions make a difference.
Ishver Dholakiya, Founder and Managing Director of Goldi Solar, commented on the campaign: “We set out 10 years ago to transform tomorrow’s energy with sustainable means as far as we have come. With its continuous innovation and its futuristic outlook, Goldi has had an impressive run from start-up to scale-up. “
“Goldi Solar envisioned a campaign celebrating some of the biggest milestones of the last decade, and we knew that sharing these stories would resonate not just with our target audience but with society at large,” said Rajat Gupta, Head of Marketing Communications, Goldi Solar.